TRAINOR STRATEGY

BETTER DIGITAL FOR EVERYONE

Here's how I can assist you:

  • Digital Strategy Development

    Digital strategy development involves crafting customized strategies that align with your goals and financial resources. My approach focuses on empowering your team and community by enhancing their engagement with your audience. From creating roadmaps to designing graphics, managing projects, developing websites, and executing marketing campaigns, the deliverables span a spectrum of tools and tactics aimed at achieving your objectives.

  • Website Building or Customization

    I specialize in creating websites to align with your goals and audience. Most importantly, I cater to small teams with varying tech skills, ensuring all stakeholders are empowered to drive change and update their websites. From SEO optimization to code customization, I provide comprehensive support to enhance your online presence and achieve your digital objectives.on goes here

  • E-commerce Website Development

    Using platforms like Shopify and Squarespace and even Magento, I create visually appealing and functional online stores. From customization to integration, I ensure a seamless shopping experience that works with the specific needs of your business.

  • Specialization in Kajabi Website Development

    Let's capitalize on the robust capabilities of Kajabi's tools to craft a compelling website that drives conversions and resonates with your specific requirements. Entrust me to unlock the full potential of Kajabi's features, elevating your business or personal brand to new heights. Currently, I have three clients who have transitioned from websites I built for them in recent years to the Kajabi platform, allowing them to leverage its automation and marketing tools to the fullest extent.

  • Her Strategy book became my guide for navigating the ever-changing waters during the pandemic and I continue to reference it now. She walked me through different digital strategies and how to implement them, and was incredible in how she discussed some hard truths that I needed to understand. Meghan is holistic in her approach to strategy and sets her clients up for success.

    Judith Rinehart

    Gallery Director at J. Rinehart Gallery LLC

  • Meghan has and continues to offer immensely vital support as I navigate the realities of being a solo-entrepreneur in the digital age.

    Negarra A. Kudumu

    Contemporary Art Curator, Writer, Equity Informed Project Manager, Healing-Centric Coach

  • I highly recommend hiring her if you need an empathetic techie to help your team thrive.

    Christina Reed

    Visual Artist, James & Janie Washington Foundation Board Member

  • Meghan is one of those rare individuals who possess a balanced combination of extensive knowledge and skills in her areas of expertise, and the ability to distill this knowledge into a format that she successfully conveys...

    Beth Blair

    Project Manager & Designer

  • Based on her unusual ability to parse our clients' organizational and data challenges, she acts as a staunch advocate for rational, reasonable solutions and action plans.

    Michelle Roth

    Professor & Solution Manager

Digital Presence Reboot

A one-hour strategy session to make your website work harder.
In uncertain times and shifting landscapes, your website can’t just sit there—it has to pull its weight.

This session is for artists, organizers, small businesses, and non-profits who need clarity, not a rebuild.
We’ll audit your site, map your goals, and give you clear, actionable steps to improve visibility, engagement, and revenue.

Includes:
• 1-hour online consult
• Pre-call intake form to focus the session
• Post-call summary with tailored recommendations
• Option to quote follow-up design or implementation work

$150 flat
Once purchased, you’ll receive a link to book your session via Calendly.

SANKOFA FILM SOCIETY

Sankofa Film Society is a Seattle non-profit dedicated to the advocacy of independent films by people of color and women filmmakers.

I work with Sankofa in a Senior Producer role, which includes providing support for their live film gatherings, website, graphic design, marketing, and managing events like Afro-Punk with Director James Spooner at Estelita's Library.

During the early years of the pandemic I helped Sankofa pivot to outdoor events, providing film and community at Feed The People Plaza and El Centro de la Raza.

  • Cohesive planning for virtual and in-person film events and related community gatherings including talks, performances, meals and award ceremonies

  • Crafted websites tailored to objectives and audience

  • Adobe Illustrator designs for web, social and print

  • Provided insights into maximizing effective digital strategy, aligning various social media platforms, website and marketing

  • Created and published organic social media post across most platforms

Negarra A. Kudumu

Negarra A. Kudumu is an Independent Art Curator and Healing Arts Professional.

I’ve been working with Negarra since 2021 creating her Curator website and providing strategic support for her online presence. This site was created as part of a strategic rebrand, that split her Art and Healing services into separate entities. This site was launched to coincide with her participation in the Venice Biennial where she was invited by Simone Leigh to give a presentation at The Loophole of Retreat.

  • Squarepace website built for Negarra, produced on an extremely tight deadline as part of a rebrand, coinciding with her participation in the Venice Biennial

  • Provided insights into maximizing effective digital strategy, aligning various social media platforms, website and marketing

CROSSROAD HEALING ARTS

Ecommerce site built with Shopify for an alternative, holistic health practice based in Seattle, WA. Work includes custom elements created with Liquid.

  • Created custom interface components in Shopify

  • Provided insights into maximizing effective digital strategy, aligning various social media platforms, Patreon, website and marketing

  • Managing transition from Shopify to the Kajabi platform, keeping design and content intact while crafting new marketing and online course infrastructure

The Gary international Black film festival (GIBFF)

I've been collaborating with GIBFF since 2018, offering support in website development, graphic design, managing the online store, marketing, organizing online events, and coordinating the live annual film festival. One of my proudest achievements is our collective effort to transition online during the pandemic and maintain those successes as we transition back to in-person events. It's remarkable to see the festival entering its 14th year in 2024!

  • Crafted websites tailored to objectives and audience

  • Adobe Illustrator designs for web, social, print and drop ship merchandise

  • Provided insights into maximizing effective digital strategy, aligning various social media platforms, website and in-person events

robin Held grief coach

Website built for Robin Held Grief Coach, a Seattle-based Grief Recovery Specialist on the Kajabi Marketing Platform. After creating a Squarespace site for Robin in 2021, I recently completed a redesign of her site for Kajabi, allowing her to expand and automate marketing and onboarding tasks.

  • Crafted website tailored to objectives and audience

  • Managed transition from site I built in 2021 to the Kajabi platform, keeping design and content intact while crafting new marketing and online course infrastructure

  • Adobe Illustrator designs for logo, web, social and print

  • Provided insights into maximizing effective digital strategy, aligning various social media platforms, ,website, marketing and in-person events

Seattle messenger cooperative

Redesign of website for cooperatively owned messenger company located in the Pike Place Market. Site matches their trademark purple doors and reflects their group identity. Integrates with their merchandising site and business processes.

  • Crafted websites tailored to objectives and audience

  • Adobe Illustrator designs for web

NA’ah illahee fund

Na’ah Illahee Fund (NIF) is an Indigenous women-led organization that serves as a bridge builder, facilitator, and resource partner as we work to catalyze a movement toward positive futures.

I worked with Na'ah Illahee Fund from 2016 until 2023, at which point I supported their full transition to Native woman owned Orca Design Group. I now retain a consultancy role with NIF.

  • Crafted an aesthetically pleasing site with ease of use that allowed all team members to access & update the content and a functional donation system to support their work.

  • Interactive map built with Javascript.

    An interactive map that helped to demonstrate that NIF served the community outside of Seattle.

  • Adobe Illustrator designs for web, social and print

  • Created and published organic social media post across most platforms

Dr. James & Janie Washington Cultural Center

A project of The Dr. James W. Washington, Jr. & Mrs. Janie Rogella Washington Foundation, educating the public about Seattle’s world-famous artist, poet, and sculptor.

  • Crafted websites tailored to objectives and audience

  • Adobe Illustrator designs for logo, web, social and print Using a archival letterhead from the Foundation I created a tri-color logo and branding guideline based on Dr. Washington’s concept of stone, sea and sky.

SARAH LIPPEK

SquareSpace site for author, researcher and artist Sarah Lippek. Site graphics are combined with subtle video and motion elements.

(Site under construction)

  • Crafted websites tailored to objectives and audience

  • Adobe Illustrator & After Effects designs for web

About Me

I'm Meghan Trainor, a freelance web developer, designer, and strategist with over a decade of experience helping small businesses, nonprofits, and creative professionals build strong, effective online presences. I got my start working with an award-winning digital marketing agency in NYC, where I collaborated with SAP, Microsoft, and Cornell University as an Executive Producer and Client Partner, specializing in B2B marketing, business infrastructure, and digital strategy. Since then, I've worked with a diverse range of clients, including film festivals, arts organizations, and independent entrepreneurs, providing web development, branding, marketing, and content strategy.

I specialize in Squarespace sites with HTML/CSS and JavaScript customizations, allowing my clients to go beyond templates for a site that truly reflects their brand. I also work with Shopify, Magento, Kajabi, and other platforms, including custom code solutions. Whether you need a full website build, a refresh, or ongoing support, I offer flat-rate and retainer services to meet your needs.

Beyond web design, I develop and teach Python, JavaScript, and digital fabrication curriculums, blending my background in technology, art, and education. I graduated from NYU’s Interactive Telecommunications Program at Tisch School of the Arts, where I got my start in interactive and new media art. My approach to web strategy is rooted in both functionality and aesthetics, drawing from my varied skill set to ensure that your site isn’t just beautiful—it works for you.

If you’re looking for a thoughtful, no-nonsense approach to web design, let’s chat.

A word about SEO

I've strategically placed my freelance website as a page on the Meghan Trainor Witch Tech site. Given that I share a name with a pop star, this situation presents both challenges and opportunities for my SEO efforts. To distinguish my visual art practice, I've relocated my original art website to Meghan Thréinfhir, utilizing the original Irish spelling of my name.

For my roles as a tech instructor and freelance digital strategist, I maintain the professional name Meghan Trainor. The Witch Tech project was initiated to capitalize on the inevitable traffic from fans of the pop star who might stumble upon my homepage. It's an opportunity to redirect their attention, enticing them to explore computer programming in a unique, "witchy" manner.

Simultaneously, retaining this strategy page on the Witch Tech site serves as a gradual correction or mitigation of any algorithmic confusion. It's a strategic move to optimize my online presence and counteract any potential setbacks caused by the shared name.